Emma Macdonald

Emma Macdonald is one of two guest speakers for our 2017 Send Hope Not Flowers fundraising lunch.

Emma is a multi-award winning journalist.

Upon the birth of her second daughter seven years ago, Emma and her obstetrician Professor Steve Robson began a conversation about maternal mortality across the developing world. Emma and Steve took a leap of faith and decided to raise money and awareness about childbirth-related deaths which claim more than 300,000 women each year. Send Hope Not Flowers was born.

Over the past seven years, Send Hope has grown to establish itself as one of Australia’s most prominent maternal health charities – funding safe birth projects across six countries – PNG, Indonesia, the Solomon Islands, Vanuatu, Timor Leste and, most recently, Africa.

Emma was awarded the Telstra ACT Business Women of the Year for 2016 in the Social Enterprise category.

While Emma has found her true calling in advocating for every woman to have access to a safe birth, she maintains a busy day job as a journalist.

She is the convener of Women in Media Canberra, a multi-Walkley Award winner and a Walkley Award judge. She has written for newspapers and magazines as diverse as The Times (London), The Business Standard (India) and Cosmopolitan Magazine (Australia).

Emma has been a journalist for 23 years – 13 of which were spent in the Press Gallery where she was Canberra Times Bureau Chief. She is now Associate Editor of HerCanberra and has become increasingly adept at juggling.